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Personal Details
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Name | Dr Tanushri Banerjee |
Designation | Associate Professor |
Department | Petroleum Management, School of Management |
Email | Tanushri.Banerjee@spm.pdpu.ac.in |
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Educational Qualifications
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| B.E. (Electronics, MSU), 1991 |
| M.S. (Management Information Systems, University of Illinois Chicago, USA), 1997 |
| Ph.D (Decision Science in Business Management, MSU), 2009 |
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Professional Affiliation
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GSECL, GESIA, Duke CE, Bauer Business School Houston, IIMA, MICA, GERMI, GAIL, ONGC, KCM Nepal, TimesGroup, iWare, Adani Wilmar |
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Awards
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Awarded 'DISTINGUISHED WOMAN IN MANAGEMENT' (Major Area of Study –
Decision Science) 2019 by Venus International Foundation. |
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Publications / Articles / Conference
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Research based or onographs/Textbooks published |
| 'Business Analytics Value Chain : Text and Cases', Routledge Taylor and Francis Group, Aug 2024 |
| 'Business Analytics - Text and Cases', SAGE Publications, Sep 2019 |
| 'Weaving Analytics for Effective Decision Making by SAGE', Sage Publications, Aug 2017 |
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Articles/Chapters Published in the books |
| 'The Era of the Digital Business', KBI publishers, Sep 2023 |
| 'Designing a Business Analytics Culture in Organizations in India', , Sep 2020 |
| 'Policy frameworks for Petroleum sector in Indian _ Is there a role of big data insights for better energy decision making?', , Jan 2017 |
| 'Women in the Corporate Diaspora – A study of the Indian Energy and IT sectors', , Sep 2015 |
| 'Evaluating the purchase process of household appliances accounting for consumers’ attitudes towards eco-friendly and sustainable consumption behavior', , Jun 2015 |
| 'ICT Need Assessment Survey at GSECL for UKAI TPS', , Sep 2013 |
| 'ERP Implementation at GSECL - Technical Innovation and Business Impact', , Jul 2013 |
| 'Prospects and Challenges behind adoption of CCS Technology in India: An Exploratory Study', , Mar 2013 |
| 'How technology became a game changer for Gujarat power utility', , Sep 2013 |
| 'How efficient is your AC? Its all about the stars', , Jun 2013 |
| 'Customer Response towards Online Banking Efforts for Customer Relationship Management by Public Sector Banks in India', , Jan 2007 |
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Published Papers in Journals |
| 'Value Creed: Emerging Technology and Digitalization Initiatives Create Post Pandemic Joyous Workplace', Emerging Economies Cases Journal, pp. 1-14, Jun 2024, DOI : Mail from Journal Editor for acceptance received. Volume issue awaited. |
| 'Organizational response to COVID- 19 Crisis through Socially Impactful Business Actions: A Case Study', Int. J. of Indian Culture and Business Management , pp. 291-306, Oct 2023, DOI : https://doi.org/10.1504/IJICBM.2022.10049520 |
| 'Multi-Level Marketing in India: Business Prospect vs Social Interactions? Some Identified Research Issues for Marketers', Vikalpa: The Journal for Decision Makers, pp. 255-273, Oct 2022, DOI : https://doi.org/10.1177/02560909221144388 |
| 'Web Content Analysis of Online Grocery Shopping Web Sites in India', Scopus & Web of Science Journal: Internation Journal of Business Analytics (IJBAN) by IGI Global, pp. 61-73, Nov 2018, DOI : https://doi.org/10.4018/IJBAN.2018100104 |
| 'Determinants for Knowledge Process Adoption in Emerging Economies:Perspectives from the Marketing Analytics Domain in India', Vikalpa: The Journal for Decision Makers, May 2017 |
| 'Marketing Analytics Use in India:Resource and Productivity Gaps in an Emerging Economy', Business Expert Press New York, Dec 2016 |
| 'A Practical Note on Predictive Analytics Usage in Marketing Applications', IIMA Working Paper, May 2016 |
| 'Womens’ Cell facilitates Gender Inclusivity: A Case Study from the Education sector”', Perspectiva: a Case Research Journal Vol II (2016), Jan 2016 |
| 'Web Content Analysis of Online Grocery Shopping Web Sites in India', IIMA Working Paper, Mar 2016 |
| 'Energy Efficiency Influencing Consumer Purchase Decision of Household Products in India', ASBM Journal of Management, Vol VIII, Issue II, Jul 2015 |
| 'Text Mining Survey Responses to Identify Data Science for Decision Making in Developing Economies', Recent Trends in Business Management and Information Systems Vol III, Nov 2015 |
| 'Gender Equality and Women Empowerment in Higher Education: A Comparative Analysis in the Indian Context', Special Issue of Journal of Social Vision Vol 2– “Women in India Problems, Welfare Programmes and Way forward”, Jul 2015 |
| 'Evaluating the purchase process of household appliances accounting for consumers’ attitudes towards eco-friendly and sustainable consumption behavior', IIMA Working Paper, Jun 2015 |
| 'Technology facilitates Change Management:Case Study-ERP Implementation at GSECL', UDDAN: The International Journal of Management Research, Aug 2014 |
| 'ICT can facilitate CSR initiatives: need assessment survey and analysis of remote villages in India', International Journal of Research and Scientific Innovation(IJRSI), Dec 2014 |
| 'The Softer and Harder side of Technology Implementation', Presidency University Journal, Jul 2013 |
| 'Post Implementation Analysis of E-Urja Project at GSECL: The senior management perspective', Drishtikon-A Managewment Journal, Sep 2013 |
| 'An exploration of differential customer response to technology based CRM applications across public and private sector banks in India', Thematics: Journal of Commerce and Management, Mar 2012 |
| 'Managing Employee Transition to the E-Urja Platform at GSECL', Pranjana - The Journal of Management Awareness, Dec 2012 |
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Full Papers in Conference Proceedings |
| 'Benefits of Integrating Systems Approach to Strategic Management in Lines Pipes Manufacturing Companies', 8th Biennial International conference on Energy and Infrastructure Management, Jul 2022 |
| 'Artificial Intelligence-Based Human Resource Decision Making', 8th Biennial International conference on Energy and Infrastructure Management, Jul 2022 |
| 'An Exploration of Differential Customer Response to Technology Based CRM Applications across a taxanomy of Banks in India', 2nd IIMA Conference on Research in Marketing, Jan 2007 |
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Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Flexible Management Systems approach to Strategic Management in Line Pipe Manufacturing companies', GLOGIFT 24, apr 2024 |
| 'Artificial Intelligence-Based Human Resource Decision Making', 8th Biennial International conference on Energy and Infrastructure Mangement, Jul 2022 |
| 'Benefits of Integrating Systems Approach to Strategic Management in Line Pipes Manufacturing Companies', 8th Biennial International conference on Energy and Infrastructure Mangement, Jul 2022 |
| 'Gender Equality and Women Empowerment in Higher Education: A Comparative Analysis in the Indian Context', ICSB World Conference 2015, Jun 2015 |
| 'Data Science for Decision Making in Developing Economies: A Travesty of Business Investments?', 3rd International Conference on Business Management and Information Systems, Nov 2015 |
| 'Evaluating the consumers’ decision during purchase of household appliances – awareness and consideration of greener products', 4th Asian Management Research and Case Conference (AMRC) 2015, Jan 2015 |
| 'Marketing to displaced villagers – a corporate sector power company initiative', MARCON 2014: International Marketing Conference, Dec 2014 |
| 'InternationaConference on Multidiciplinary Research and Practice 2014', InternationaConference on Multidiciplinary Research and Practice 2014, Nov 2014 |
| 'Women Leaders' growth in the Energy Sector in India', International Conference of Women and Millenium , Feb 2013 |
| 'Impacting the Business Value Chain model via the Enterprise System', International COnference on Technology and Business Management 2013, Mar 2013 |
| 'Prospects and Challenges behind adopttion of CCS technology in India', International conference on development prospects of Indian economy, Mar 2013 |
| 'Technology facilitates Change Management: Case Study - ERP implementation at GSECL, Gujarat', International Case Competition 2013 ICBM Hyderabad, Nov 2013 |
| '5. Growth of MBA Preparatory Resource Sites – A New Phenomenon', AIMS 2012, Jan 2012 |
| 'Digital Literacy in Education', AIMS 2012, Jan 2012 |
| 'Managing Employee transition to the E-Urja Platform at GSECL', Innovation forum TISS Mumbai, Sep 2012 |
| 'Postimplementation analysis of E-Urja at GSECL:Senior Mangement perspective', International Conference on Cointemporary Business 2012, Oct 2012 |
| 'Customer response towards Online banking efforts for Customer Relationship Management by Public sector banks in India', Nirma International Conference on Management, Enhancing Enterprise competitiveness, Jan 2007 |
| 'An Exploration of Differential Customer Response to Technology based Customer Relationship Management applications across a taxonomy of banks in India', 2nd IIMA conference in Research in Marketing, Jan 2007 |
| 'Leveraging IT for enhancing Customer Delight: with reference to Banks', National Marketing Conference on Experiential Marketing, The key Differentiator, Mar 2006 |
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