| Published Papers in Journals |
| 'Driving sustainable consumption of energy-saving appliances: an in-depth qualitative text analysis of consumer perceptions', Smart and Sustainable Built Environment, pp. 0-0, Jun 2025, DOI : https://doi.org/10.1108/SASBE-09-2024-0393 |
| 'Influence of religious value and minimalism on repurchase intention of sustainable fashion: A combined PLS-SEM and NCA approach', Journal of Cleaner Production, pp. 1-13, Jan 2025, DOI : https://doi.org/10.1016/j.jclepro.2024.144585 |
| 'Factors influencing the purchase intention of ethanol blended fuel in India: a sustainable cities perspective', Journal of Advances in Management Research, pp. 0-0, Jan 2025, DOI : https://doi.org/10.1108/JAMR-03-2024-0082 |
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| Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Sustainability and the Circular Economy in Marketing Research: A Structured Review', Intersection 2026, mar 2026 |
| 'Decarbonising Growth: Circular Economy and Marketing Pathways to Sustainability', 12th International Conference on Sustainability (SUSCON XII) , Nov 2025 |
| 'Role of Materialism and SDG Awareness in Sustainable Fashion Consumption', MICA ICMC Conference Presentation, jan 2025 |
| 'Investigating the Effect of AI Influencer- Generated Content on Consumers' Psychological Well-being ', 2025 Winter AMA Conference, feb 2025 |
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