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Personal Details
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| Name | Dr Sher Singh Yadav |
| Designation | Assistant Professor |
| Department | Business Administration, School of Liberal Studies |
| Email | SherSingh.Yadav@sls.pdpu.ac.in |
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Educational Qualifications
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| B.Tech. (Mechanical Engineering, Babasaheb Bhimrao Ambedkar University), 2018 |
| M.B.A (Management, Babasaheb Bhimrao Ambedkar University), 2020 |
| Ph.D (Marketing, Rajiv Gandhi Institute of Petroleum Technology, Jais), 2024 |
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Professional Affiliation
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| Member American Marketing Association.
Peer Reviewer at International Journal of Retail & Distribution Management, Journal of Consumer Behaviour, Journal of Cleaner Production etc. |
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Awards
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Publications / Articles / Conference
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| Published Papers in Journals |
| 'Unveiling sustainable electric appliances: a topic modeling perspective on research perception', Global Knowledge, Memory and Communication, pp. 1-29, Aug 2026, DOI : https://doi.org/10.1108/GKMC-05-2024-0314 |
| 'From attitudes to actions – decoding the drivers of sustainable apparel consumption using PLS-SEM and NCA', International Journal of Quality and Service Sciences, pp. 1-35, Sep 2026, DOI : https://doi.org/10.1108/IJQSS-09-2025-0229 |
| 'Driving sustainable consumption of energy-saving appliances: an in-depth qualitative text analysis of consumer perceptions', Smart and Sustainable Built Environment, pp. 0-0, Jun 2025, DOI : https://doi.org/10.1108/SASBE-09-2024-0393 |
| 'Influence of religious value and minimalism on repurchase intention of sustainable fashion: A combined PLS-SEM and NCA approach', Journal of Cleaner Production, pp. 1-13, Jan 2025, DOI : https://doi.org/10.1016/j.jclepro.2024.144585 |
| 'Factors influencing the purchase intention of ethanol blended fuel in India: a sustainable cities perspective', Journal of Advances in Management Research, pp. 0-0, Jan 2025, DOI : https://doi.org/10.1108/JAMR-03-2024-0082 |
| 'Consumers’ purchase intention of private labels: The case of e‐retailers', Global Business and Organizational Excellence, pp. 47-64, Nov 2024, DOI : https://doi.org/10.1002/joe.22268 |
| 'Investigating Emerging Trends in Sustainable Fashion Research: Topics, Challenges, Strategies, and Future Directions', IEEE Transactions on Engineering Management, pp. 5600-5615, Jan 2024, DOI : https://doi.org/10.1109/TEM.2024.3362403 |
| 'Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour', Frontiers in Environmental Science, pp. 1-15, Oct 2022, DOI : https://doi.org/10.3389/fenvs.2022.1007959 |
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| Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Sustainability and the Circular Economy in Marketing Research: A Structured Review', Intersection 2026 TAPMI, mar 2026 |
| 'Investigating The Effect of AI Influencer-Generated Content On Consumers' Psychological Well-Being: A PLS-SEM Analysis', DRLE 22nd International Conference , may 2026 |
| 'Decarbonising Growth: Circular Economy and Marketing Pathways to Sustainability', 12th International Conference on Sustainability (SUSCON XII) , Nov 2025 |
| 'Role of Materialism and SDG Awareness in Sustainable Fashion Consumption', MICA ICMC Conference Presentation, jan 2025 |
| 'Investigating the Effect of AI Influencer- Generated Content on Consumers' Psychological Well-being ', 2025 Winter AMA Conference, feb 2025 |
| 'What Drives Consumers’ Intention to Purchase Healthcare Products Online: An Empirical Study', 3rd International Marketing Conference, jan 2024 |
| 'An Empirical Analysis on Intention-Behaviour in Sustainable Apparels,', International Conference FMOS 2023, jun 2023 |
| 'The Larger Agenda of Sustainable Fashion Consumption Research: Insights from a Bibliometric Analysis', International Conference FMOS 2023, Finance, Marketing and Operations for Sustainable Business,, jun 2023 |
| 'Factors Influencing Purchase Intention Towards Online Private Label', 2022 AMA Winter Academic Conference,, feb 2022 |
| 'Corporate Governance and Related Party Transactions', Advances in Business Management & Technology Conference, jun 2021 |
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