Go Back
Personal Details
NameProf Pradeep Mallik
DesignationProfessor
DepartmentMass Communication, School of Liberal Studies
EmailPradeep.Mallik@sls.pdpu.ac.in
Educational Qualifications
  		• Ph.D (Journalism and Mass Communication, Gujarat University), 2010
  		• M.Phil. (Peace Research, Gujarat Vidyapith), 1992
  		• M.S. (Communication, Bangalore University), 1987
  		• P.G. Diploma (Journalism, Indian Institute of Mass Communicaiton), 1986
  		• B.Sc. (Chemistry, Bhagalpur), 1985
  		• Ph.D (Pre-Phd, Communication, Tata Institute of Social Sciences), 1999
    Professional Affiliation
    (i) Been in the industry full-time for 27 years; (ii) Still contributing as a consultant/analyst (for the last 10 years); (iii) Trainer, Google News Initiative India Training Network; (iv) Member, The Asian Network of News & Information Educators; (v) Member, Global Media Educators Council (vi) Executive Committee member, National Communication congress, (vii) Secretary, Association of Development Communication
    Awards
    (i) NET-JRF, Hiramani gold medal for PhD work, (ii) Best paper awards at International and national conferences
    Publications / Articles / Conference
    Research based or onographs/Textbooks published
  		• 'Land Acquisition for SEZ or Subversion of Village Republic', , Oct 2017
  		• 'Communication for Social Marketing: A Study in Literacy', , Apr 2016
  		• 'Happening State Gujarat: A Live Case of Can-doism', , Jan 2012
    Articles/Chapters Published in the books
  		• 'Preface (Aamukh) ', Gurjar Prakashan, Jan 2024
  		• 'Using Digital Media to foster Inclusivity in Higher Education: Reference NEP-2020 ', Institute of Media studies, Nov 2024
  		• 'People’s perception of Signs and Symbols in Narendra Modi’s speeches', Institute of Media Studies, Utkal University, Nov 2023
  		• 'Sidis in India, and of India, too? An Exploratory Study into the Identity of the African Diaspora in the Western Indian State of Gujarat', Lexington, Oct 2023
  		• 'Consuming Healthy News... Because Health Matters', Bilaspur (Chhatisgarh): Evincepub Publishing, Dec 2022
  		• '‘Role of Social Media in social Transformation’ ', New Delhi: Concept, Dec 2022
  		• '“Parenting in Digital Society: Challenges and Opportunities” ', Bhubaneswar: Institute of Media Studies, Utkal University, Dec 2021
  		• 'AIA Engg Ltd Corporate Social Responsibility Initiative in Ahmedabad District: Impact Study ', , Aug 2020
  		• 'News writing for print medium (मुद्रित माध्यम के लिए समाचार लेखन)', , Jan 2020
  		• 'Children in media: curious case of missing voices', , Aug 2020
  		• 'Media and Social Exclusion ', , Jan 2019
  		• '(i) Signs and Symbols in Political Communication...', , Jan 2019
  		• '(iii) ONGC Corporate Social Responsibility Initiative in Dahod District, Gujarat: Initial Impact Study', , Feb 2019
  		• 'Symbols in Political Communication: A Case Study of Narendra Modi’s run-up to Parliamentary Election', , Nov 2019
  		• 'Using Social Media for Empowering Women: A Case of Sensitizing Men to Menstruation', , Aug 2019
  		• 'Smiling examiner, generous professor', , Oct 2018
  		• '(ii) Status report. Development journalism education in India. Working professional segment. UNICEF-University of Rajasthan (Jaipur, India) project', , Jul 2018
  		• 'Social media: Muscular Limbs, Worrisome Belly', , Aug 2018
  		• 'Print Media in India: Catching the straw in the wind', , Jun 2017
  		• 'Print Media', , Apr 2012
    Published Papers in Journals
  		• 'An Empirical Study on Factors Driving the Adoption of Augmented and Virtual Reality Technology in Higher Education', Library Progress International, pp. 5047-5056, Jul 2024, DOI : -
  		• 'Study On Students’ Perception Towards The Use Of Ar/Vr Technologies In Higher Education', Journal of Computational Analysis and Applications (JoCAAA), pp. 272-282, Nov 2024, DOI : -
  		• 'Education 4.0: A Conceptual Framework for the Use and Integration of Immersive Technologies in Higher Education', University News: A Weekly Journal of Higher Education, Association of Indian Universities, pp. 15-23, Jan 2024, DOI : NA
  		• 'Strengthening Democracy: Is Media up to the challenge?', Global Media Journal, Nov 2018
  		• '(i) Of Jotnor-Gygjars and Hudderfork-Huldras: Just look beyond the trolls', Liberal Studies, Vol. 3, No. I, Jun 2018
  		• 'Making India Literate; Fully and Functionally ', Liberal Studies, Jan 2016
    Papers presented in Conferences, Seminars, Workshops, Symposia
  		• 'USING SOCIAL MEDIA TO ENSURE POLITICAL INCLUSION OF THE ELDERLY AND PEOPLE WITH PHYSICAL DISABILITY: A CASE STUDY OF GUJARAT ASSEMBLY ELECTION, 2022', 2nd BRICS Research Conference 2023, feb 2023
  		• 'USING SOCIAL MEDIA TO ENSURE POLITICAL INCLUSION OF THE ELDERLY AND PEOPLE WITH PHYSICAL DISABILITY: A CASE STUDY OF GUJARAT ASSEMBLY ELECTION, 2022 ', 2nd BRICS Research Conference , feb 2023
  		• 'BUSINESS DRAFTING: A PEDAGOGICAL TOOL FOR LEARNING THE ESSENCE OF MANAGERIAL OPERATIONS FOR A PROFESSIONAL AND ENTREPRENEUR', 2nd BRICS Research Conference , feb 2023
  		• 'Students’ Perception of Inclusivity in Education and NEP-2020 Provisions ', International Conference on Applied Psychometrics and Tool Construction in Indian Context, aug 2022
  		• 'Journalism of BR Ambedkar and MK Gandhi: Divergence, Convergence and Cross Writings', National Conference on Dr Ambedkar’s life, Thought and Social Harmony, apr 2020
  		• 'Mudrit madhyam ke liye lekhan (Writing for Print Medium)', Day-long seminar on “Maadhyam lekhan (Media Writing)”. Chimanbhai Patel Institute of Management. Ahmedabad. , Jan 2020
  		• 'Role of Social Media in Social Transformation', National Seminar on Culture, Communication and India’s Development: Contributions of Anthropology of Communication, Media and Communication , Aug 2019
  		• 'Using Social Media for Empowering Women: A Case of Sensitizing Men to Menstruation', Fourth All-Indian Media Conference (International), , Aug 2019
  		• '(i) Siddis: In India and of India, too? Identity of African Diaspora in Western Indian State of Gujarat', 19th Annual Africa Conference, University of Texas at Austin, USA, Mar 2019
  		• 'Using Media to Address the Issue of Social Exclusion: Some insights', International Communication Management Conference , Jan 2017