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Personal Details
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| Name | Dr NITESH TRIPATHI |
| Designation | Assistant Professor |
| Department | Mass Communication, School of Liberal Studies |
| Email | Nitesh.Tripathi@sls.pdpu.ac.in |
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Educational Qualifications
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| B.A. (Journalism and Mass Communication, Amity University Madhya Pradesh), 2015 |
| M.Sc. (Media Research , Makhanlal Chaturvedi University ), 2017 |
| Ph.D (Journalism and Mass Communication, Banaras Hindu University ), 2022 |
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Professional Affiliation
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| Membership of AICMA, APIEM, IAMCR |
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Awards
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Publications / Articles / Conference
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| Research based or onographs/Textbooks published |
| 'Cinema Studies', Maharshi Dayanand University, Rohtak, Jan 2026 |
| 'Psychology of Media Influence: Shaping Thoughts, Behavior and Society', Mitra Press, Kolkata, Dec 2025 |
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| Articles/Chapters Published in the books |
| 'Reels and Memes: Embodiment of Mass Appeal and Entertainment ', Versatile Impact, Delhi, Jan 2026 |
| 'Deconstructing Depiction and Materialization of Relationships in Contemporary Indian Television Advertisements', Apple Academic Press, Dec 2025 |
| 'Health within arm’s reach: A Review Study on Utility and Reception of m-health services in India', Apple Academic Press, Dec 2025 |
| '“Gearing up for the Future”: A Critical Analysis on the Evolution of Media Audience in the Digital Era', Adamas University, Kolkata, Mar 2024 |
| 'An Exploratory Study on the Potential and Implications of Memes', Kanishka Publishers, New Delhi, May 2023 |
| 'Sharenting: A Study on Online Sharing Habits of Indian Parents and its Effects on their Children', Concept Publishing Company Pvt. Ltd., New Delhi, India, Jun 2022 |
| 'Assessing Utility of Digital Detox as a Remedy for Problematic Smartphone Usage among Heavy Smartphone Users', Press Club, Kolkata and Unique Books International, Kolkata, Sep 2022 |
| 'Digital Market Scenario in India: A Case Study on “Unicorn” Indian Digital Start-Ups', CRC Press, Taylor and Francis Group, Apr 2021 |
| 'A Study on Present Status of Rural Women Empowerment in Madhya Pradesh', House of Journals, Pune, Jul 2019 |
| 'Endorsement of Casteist Views: A Critical Study on Matrimonial Advertisements in Newspapers', Macmillan Publishers India Private Limited, Chennai, Jul 2019 |
| 'A Critical Analysis on Commercial Success of Bhojpuri Cinema', Rudra Publishers and Distributors, New Delhi, Aug 2019 |
| 'Media Literacy with special focus on Critique', Institute of Media Studies, Orissa, Sep 2018 |
| 'A Study on Online Presence of Major Newspapers Houses in India', Variety Books Publishers’ Distributors, New Delhi (Makhanlal Chaturvedi University, Bhopal), Sep 2018 |
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| Published Papers in Journals |
| 'Facilitating the Self Made: Utilization of Social Media for Fostering Women Entrepreneurship', Journal of Kolkata Society for Asian Studies, pp. 169-182, Jun 2025, DOI : NA |
| 'A Study of the Facebook Page of ‘Kanya Shiksha Pravesh Abhiyan’ For Promotion of Women Education', Vivekananda Journal of Research, pp. 68-76, Aug 2024, DOI : https://doi.org/10.61081/vjr/14v1i109 |
| 'CHROMATIC CHRONICLES: EXPLORING THE SYMBOLISM AND SIGNIFICANCE OF COLOR IN ANURAG KASHYAP'S FILMS', ShodhKosh: Journal of Visual and Performing Arts, pp. 152-172, Feb 2024, DOI : https://doi.org/10.29121/shodhkosh.v5.i1.2024.834 |
| 'Exploring the “Educative Potential” of Memes: A Secondary Research on Merits of Probable Usage of Memes in Academics', Researcher Journal, pp. 123-132, Jul 2024, DOI : NA |
| 'Why Stories Work: The Evolutionary and Cognitive Roots of the Power of Narrative', Researcher, pp. 144-146, Jan 2024, DOI : NA |
| 'Measuring Reception of Advertising Endeavors through Quantitative Metrics', Media Education (Mediaobrazovanie), pp. 473-491, Sep 2024, DOI : https://doi.org/10.13187/me.2024.3.473 |
| 'In Tandem for Survival: An Exploratory Study on Integration of Folk Media into New Media with reference to Folk Theatre in West Bengal', Theatre Street Journal, pp. 23-35, Apr 2023, DOI : NA |
| 'Understanding Acceptance of New Media: An Empirical Evaluation of Students Undergoing Higher Education in Media Studies', International Journal of Media and Information Literacy, pp. 257-268, Dec 2023, DOI : https://doi.org/10.13187/ijmil.2023.2.257 |
| 'Deciphering Sustainability Messages in Audio-Visual Advertisements toward achieving the SDGs', Liberal Studies Journal, pp. 71-95, Jan 2023, DOI : https://doi.org/10.5281/zenodo.8170807 |
| 'A Study on “Attention Harvesting” Strategies used by Mass Media and its Implications', Journal of Communication and Management, pp. 153-157, Jun 2023, DOI : https://doi.org/10.58966/JCM20232215 |
| 'Decoding Rhetorics of Political Speeches: A Case Study on West Bengal Assembly Elections 2021', Atishay Kalit Journal, pp. 236-243, Jan 2023, DOI : NA |
| 'Breaking the Gendered Stereotype: A Case Study on Effeminate Appeal in Selected Contemporary Indian Advertisements', Vivekananda Journal of Research , pp. 40-51, Jan 2022, DOI : NA |
| 'Media Education During COVID-19 Pandemic: A Study on Online Teaching of Media Students', Communication Today, pp. 134-143, Jan 2022, DOI : NA |
| 'Mobilizing Justice in Social Media through Hash Tag: A Case Study of #JusticeforSushantSinghRajput on Twitter', Media Mimansa, pp. 50-60, Jan 2022, DOI : NA |
| 'Reception of Public Service Advertisements: Role in Creating Awareness on COVID-19 in Kolkata, India', Humanities and Social Science Studies, pp. 43-54, Jan 2022, DOI : NA |
| 'Future Prospects for Media and its Audience Post COVID-19', Vivekananda Journal of Research , pp. 93-100, Jul 2022, DOI : NA |
| 'Effects of Smartphone on Attention Span of Youth', Vivekananda Journal of Research , pp. 42-52, Jul 2021, DOI : NA |
| 'A Comparative Analysis on Portrayal of LGBTQ Community in Western and Indian Cinema', Shodh Sarita, pp. 60-64, Oct 2020, DOI : NA |
| 'Psychological Effects of Screen Based Media Technologies with Special Focus on Cognition', Shodh Sanchar Bulletin, pp. 25-29, Oct 2020, DOI : NA |
| 'History of Mass Media as “Attention Merchants”: How Media Shaped Attention Economy', Dialogue Quarterly Journal, pp. 75-89, Jul 2020, DOI : NA |
| 'Media Trial: An Impediment in Fair Trial', Journal on Contemporary Issues of Law, pp. 63-82, Oct 2018, DOI : NA |
| 'Future of New Media and its anticipated impact on Human Beings', Amity Journal of Media and Communication Studies , pp. 28-35, Jul 2018, DOI : NA |
| 'Future Implications of Internet on Contemporary Media, Business and Economy', Drishti , pp. 67-79, Jun 2018, DOI : NA |
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| Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Weaving Water Conservation Messages: A Reception Analysis of Selected Indian Advertisements', International Conference on “Advances in Water Treatment and Management” , mar 2026 |
| 'Championing the fight against Climate Change: A Thematic Dissection of Selected Indian films on Environmental issues', International Association for Media and Communication Research, jul 2025 |
| 'An Exploratory Study on the Potential and Implications of Memes’', Ek Bharat Shrestha Bharat, aug 2023 |
| '“The "Greta" Phenomenon: A Sentiment Analysis of Climate Change Discourse on Instagram Through Data Mining”', Manipal International Media Research Conference 2022 on the theme “Sustainability, Climate Change, and the Media”, may 2022 |
| 'Exploring the ‘Educative Potential’ of Memes: A Secondary Research on Merits of Probable Usage of Memes in Academics', International Conference on ‘Children and Media’, Dec 2022 |
| 'Internet Justice for Sushant through #JusticeforSSR: An Analytical Study of Genesis, Motives, and Consequences of the Campaign', Annual International conference of the International Association for Media and Communication Research (IAMCR), jul 2021 |
| 'Media Education During the COVID-19 Pandemic: An Assessment Study on Reception of Online Teaching among the Media Students', International Faculty Development Programme on “Education in Post-Pandemic Era: A Paradigmatic Shift”, sep 2021 |
| 'Effects of Smartphone on Attention Span of Youth', National Conference on “Impact of Social Change and Technology on Family and Community”, mar 2019 |
| 'Critical Analysis on Portrayal of Transgender in Indian Cinema', National Seminar on “Beyond the Binary: A Look at Gender Diversity”, mar 2019 |
| 'Endorsement of Casteist Views: A Critical Study on Matrimonial Advertisements in Newspapers', International Conference on “Transforming Ideas into Viable Solutions”, mar 2019 |
| 'Sharenting: An Empirical Study on Online Sharing Habits of Indian Parents and its Effects on their Children', National Seminar on “Culture, Communication and India’s Development”, sep 2019 |
| 'A Critical Analysis on Commercial Success of Bhojpuri Cinema', National Seminar on ‘Bhojpuri Cinema: Concerns and Business’, feb 2018 |
| 'Media Trial as an Impediment in Fair Trial', National Seminar on ‘Media Regulatory Framework in India: Issues and Challenges’, Oct 2018 |
| 'Media Literacy with special focus on Critique', 2nd National Media Conclave on “Communication for Development”, Oct 2018 |
| 'A Study on Online Presence of Major Newspapers Houses in India', National Conference on “Effective Strategies for New India: Challenges and Opportunities”, Dec 2018 |
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