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Personal Details
NameDr KAUSHAL KISHORE
DesignationAssistant Professor
DepartmentPetroleum Management, School of Management
EmailKaushal.Kishore@spm.pdpu.ac.in
Educational Qualifications
  • Ph.D (Management :Petroleum Retailing, Sardar Patel University,Gujarat), 2015
  • M.A. (Economics, University of Pune), 2009
  • M.B.A (Masters of Marketing Management, University of Pune), 2006
  • Diploma (Materials & Logistics Management, University of Pune), 2005
  • B.Sc. (Chemistry (Hons.), Magadh University,Bodh Gaya), 2003
  • Diploma (Management, UGC-NET,New Delhi), 2008
    Professional Affiliation
    1. All India Management Association (AIMA), New Delhi 2. Ahmedabad Management Association, Ahmedabad 3. Indian Institute of Public Administration (IIPA), New Delhi 4. ‘Consortium Fellow’ of 2nd & 3rd Doctoral Consortium: Academy of Indian Marketing (AIM) & American Marketing Association (AMA) Sheth Foundation 5. International Exchange Alumni Member, Bureau of Educational & Cultural Affairs, The U.S. Department of State 6. Academy of International Business (AIB)
    Awards
    1.Pune University’s Top Rank Holder in PGDMLM in the year 2004 – 05. 2. Qualified UGC - National Eligibility Test (NET), Subject- Management
    Publications / Articles / Conference
    Research based or onographs/Textbooks published
  • 'Contemporary Challenges and Futuristic Approaches for Sustainable Society, Proceedings of the International Conference on Energy & Infrastructure Management(ICEIM 2018), Excel Publications, ISBN No.978938672496, pp. 1-344, February 2018', Excel Publications, Apr 2018
  • 'Energy & Infrastructure Management in Changing Global Dynamics', , Feb 2016
    Articles/Chapters Published in the books
  • 'Sustainable Fashion: The Role of Online Communities in Consumer Engagement', Excel India Publishers, Dec 2024
  • 'The Role of Social Media Influencers in Promoting Regenerative Travel: Bridging Awareness, Behavioural Change, and Greenwashing Challenges ', Excel India Publishers, Dec 2024
  • 'Energy transition in India and emergence of electric vehicles: Opportunities and challenges ahead', University of Latvia Press, Mar 2023
  • 'Changing Tastes and Preferences of the Rural Consumers: Opportunities and Challenges ahead of Oil Marketing Companies (OMCs) in India', , Jun 2018
    Published Papers in Journals
  • 'Opportunities and challenges ahead of start-ups in emerging markets in the era of sharing economy and globalisation ', International Journal of Business and Globalisation (A Scopus Indexed Journal), pp. 207-217, Oct 2024, DOI : https://doi.org/10.1504/IJBG.2024.142229
  • 'A review of SME clusters and the need for cluster branding in India', International Journal of Entrepreneurship and Small Business (A Scopus Indexed Journal), pp. 19-38, Jan 2024, DOI : https://doi.org/10.1504/IJESB.2024.135218
  • 'Opportunities and challenges ahead of start-ups in emerging markets in the era of sharing economy and globalisation ', International Journal of Business and Globalisation (A Scopus Indexed Journal), pp. 207-217, Oct 2024, DOI : https://doi.org/10.1504/IJBG.2024.142229
  • 'Human Resource Transformation: Examining the Role of Digital technology and HR Role', International Journal of Organisational Analysis: SCOPUS, B Category, pp. 959-972, Apr 2023, DOI : https://doi.org/10.1108/IJOA-08-2021-2886
  • 'Social media influencers and consumer engagement: A review and future research agenda', International Journal of Consumer Studies (Scopus, Web of Science Indexed & ABDC Category-A, Q1 Journal)http://doi.org/10.1111/ijcs.12901 , pp. 2106-2130., Nov 2023, DOI : https://doi.org/10.1111/ijcs.12901
  • 'Strategies for Cluster Branding in MSMEs Clusters: A Grounded Theory Approach', Global Business Review (A Scopus Indexed & ABDC Category Journal), Oct 2022
  • 'Impact of Covid-19 on Stock Markets: An Investigation and Way Forward', International Review of Business and Economics, Feb 2021
  • 'Emergence of Clusters in India', SCMS Journal of Indian Management(A Scopus Indexed & UGC Care list Journal), May 2020
  • 'Investigating the Factors Influencing Consumers’ Purchase Intention for Electric Cars: An Emerging Market Perspective', International Journal of Economics and Business Research, Volume 20, No.2, August 2020, (ABDC-C Category & Scopus Indexed Journal), Aug 2020
  • 'Cluster Branding: Issues & Challenges', “Cluster Branding: Issues & Challenges” , Synergy- Journal of Management, Volume 20, N0.2, JulySynergy: Journal of Management (A Journal approved by UGC, New Delhi & Published by Sardar Patel University,Gujarat, India since 1992), May 2019
  • 'The Road to Adoption of E-Vehicles and Sustainability Issues of Petroleum Retail Outlets in India: A Perspective', Comprehensive Advanced Specific Summarised Studies(CASS Studies-A Journal approved by UGC, New Delhi), Mar 2019
  • 'Are we ready for Market Driven Pricing for LPG in India? ', Management Today-An International Journal of Management Studies, Volume 08, No.01,(A Journal approved by UGC, New Delhi), Jan 2018
  • 'Do MSME Practices Energy Conservation Principle: A Case of Gujarat', Journal of Energy & Management (JEM), VOL. 1. NO. 2 ,(A Journal approved by UGC, New Delhi), Apr 2017
  • 'Petro-Retailing in the Future ', DEW:The Complete Energy Journal(A Journal approved by UGC, New Delhi), Oct 2016
  • '"Redefining Indo-US Relations in Energy Sector Cooperation for Enhancing Future Development: A Perspective"; DEW: The Complete Energy Journal, Volume 24 No.03 January 2015, pp.41-51, ', DEW: The Complete Energy Journal(A Journal approved by UGC, New Delhi), Jan 2015
  • 'Indian Economy in the Context of Global Energy Scenario - Focusing on Hydrocarbon Sector', DEW: The Complete Energy Journal(A Journal approved by UGC, New Delhi), Sep 2013
  • 'Role of Government in Inclusive Growth: Challenges ahead of Government of Bihar', International Journal of Academic Conference Proceedings (IJACP Journal-Indexed with Google Scholar), Sep 2012
  • 'Role of Non-fuel Retailing Services: The Face of Petro-Retailing in India', Journal of Business and Retail Management Research (JBRMR-A SCOPUS Indexed and SCIMAGO Ranked Journal & approved by UGC, New Delhi), Oct 2012
  • 'A Study on Lubricant Industry and Approach of Lubricants Marketing Companies in Rural India', Synergy- Journal of Management(A Journal approved by UGC, New Delhi), Dec 2012
    Full Papers in Conference Proceedings
  • 'Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements in Promoting Petroleum Products in India', International conference on Energy & Infrastructure 2012, Jan 2012
  • 'Petro-Retailing Operation in India: A Study of New Growth Strategy under the Influence of Changing Environment and Government Policies', International Conference on Management Perspectives: Strategies for Business Continuity, Growth and Sustenance, Sep 2012
    Papers presented in Conferences, Seminars, Workshops, Symposia

  • 'Sustainable Fashion: The Role of Online Communities in Consumer Engagement', 9th Biennial International Conference on Energy and Infrastructure Management (ICEIM 2024) , Dec 2024
  • 'Social Media Influencers and Sustainability in the Travel Industry', 3rd International Marketing Conference (iMarC III-IIM Shillong), jan 2024
  • 'Celebrity Endorsing Energy Products (Lubricants): A Study and Future Research Agenda', Doctoral Colloquium and International conference on "Energy Transition: Prospects and Barriers(MDI Gurgaon), feb 2024
  • 'The Role of Social Media Influencers in Promoting Regenerative Travel: Bridging Awareness, Behavioural Change, and Greenwashing Challenges ', 9th Biennial International Conference on Energy and Infrastructure Management (ICEIM 2024) , Dec 2024
  • 'Brand Management of SMEs Clusters: A Study on Role of Brand Identity, Cluster Brand Ambassadors, Digital Marketing and Geographical Indications', ISDSI Global Conference 2022, Dec 2022
  • 'Understanding the Important Factors of Behavioral Management Skill of Sales Force which affects the Marketing of Energy Products – A Systematic Literature Review', International Conference on Energy & Infrastructure Management2022 (ICEIM 2022) , Jul 2022
  • 'Role of Channel Partners in Managing Sales of Fuel (Lubricants)-Investigating the Factors Influencing Sales Force Competency and Performance', Strategic Management Forum (SMF-2021)Conference, Dec 2021
  • 'Fashion Influencers on YouTube: The Influence of Source Credibility on Consumer Engagement', 8th Pan IIMs World Management Conference, Dec 2021
  • 'Cluster Branding in India: An Emerging Market Perspective and Theoretical Framework', FORE International Marketing Conference, 2021, Nov 2021
  • 'Impact of Covid-19 on Stock Markets: An Investigation And Way Forward', SIMSARC 20, Dec 2020
  • 'What We Know About Celebrity Endorsements: A Study on Role of Celebrities in Marketing of Energy Products?', 6th (2020) IMI Bhubaneswar – EGADE Business School, Mexico City “Global Business Environment” (GBE) International Conference on “Disruption in Business and Management Practices: Causes, Conflicts, and Control”(), Dec 2020
  • 'Emerging Trends (Sharing Economy) in Emerging Market (India): Opportunities and Challenges ahead of Start-ups', International Conference on Business Transformation in Global Digital Era: Re-innovate, Re-strategize, Re-model (INCONSYM 2020), Feb 2020
  • 'A Study on Corporate Social & Environmental Responsibility (Sustainability) Initiatives of Oil Marketing Companies in India', Masterclass for Directors, Jun 2019
  • 'The Road to Adoption of E-Vehicles and Sustainability Issues of Petroleum Retail Outlets in India: A Perspective', Global Leadership Research Conference (GLRC-2019) , Feb 2019
  • 'A study on the Importance and Development of SMEs Clusters in India through Cluster Brand Management Policies & Practices', International Conference on Fostering Economic Transformation through Inclusive Business, Feb 2019
  • 'Cluster Branding : Issues & Challenges', National Seminar on Managing Business in Dynamic World, Feb 2018
  • 'Socio-Economic Impact of Liquor Ban in Bihar: Issues & Challenges', National Seminar on “Human Development: Issues and Challenges in India, Jan 2017
  • 'Brand Building Exercise: An Experiment with Petro-retailing Companies Operating in India', Conference on Brand Management (CBM 2016), Apr 2016
  • '“Is Branding in Emerging Economies a Necessity or Vanity: A Study of Indian Petroleum Retailing”', 2015 Annual Conference of The Emerging Markets Conference Board, Jan 2015
  • '“Redefining Indo-US Relations in Energy Sector Cooperation for Enhancing Future Development: A Perspective”', International Conference On Multidisciplinary Approaches In Business Management & Sustainability (ICMABMS 2014)., Nov 2014
  • 'A study on Lubricant Industry and approach ofLubricants Marketing Companies in Rural India', UGC Sponsored National Seminar on Understanding Indian Rural Customers, Feb 2013
  • 'Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements in Promoting Petroleum Products in India', International conference on Energy & Infrastructure, Jan 2012
  • 'Petro-Retailing Operation in India: A Study of New Growth Strategy under the Influence of Changing Environment and Government Policies', International Conference on Management Perspectives: Strategies for Business Continuity, Growth and Sustenance, Sep 2012
  • 'Role of Government in Inclusive Growth: Challenges ahead of Government of Bihar”, (ISG 2012)', International conference on Inclusive and Sustainable Growth, Oct 2012
  • 'Changing Tastes and Preferences of the Rural Consumers: Opportunities and Challenges ahead of Oil Marketing Companies (OMCs) in India', National Seminar on Empowering Rural Consumers: Opportunities, Challenges and Strategies., Nov 2012
  • 'Impact of WTO on Indian Industry', National Conference, Mar 2007