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Personal Details
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Name | Dr Ankita Srivastava |
Designation | Assistant Professor |
Department | Business Administration, School of Liberal Studies |
Email | Ankita.Srivastava@sls.pdpu.ac.in |
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Educational Qualifications
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| B.A. (, AKAPGC Varanasi), 2004 |
| M.B.A (Marketing, FMT Varanasi (UPTU)), 2007 |
| Ph.D (Business Administration, APS University Rewa M.P), 2015 |
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Professional Affiliation
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Awards
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“Best Faculty Support for Institute Activities”
“Excellence in Customer Relationship Management”
“Active personal involvement & diligent contribution for Organizing Four Iconic Events in a Day” |
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Publications / Articles / Conference
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Published Papers in Journals |
| '"Navigating the Digital Landscape: Decoding Gen Z's Social Media Influence and its Strategic Implications for Businesses"', Rabindra Bharati University Journal of Economics, pp. .-., Mar 2024, DOI : NA |
| 'SUSTAINABILITY CHALLENGES FOR THE POST-PANDEMIC RESILIENCE OF INDIA'S IT INDUSTRY', Indian Journal of Psychology, pp. 118-123, Mar 2024, DOI : NA |
| 'An Exploratory Study on Govt. of India's E-Commerce Initiative; Open Network for Digital Commerce (ONDC)', Education and Society, pp. 35-42, Dec 2022, DOI : NA |
| 'ECOMMERCE MARKET BY 2025 WITH SPECIAL REFERENCE TO THE IMPACT OF NEW ECOMMERCE POLICY 2019 ON CONSUMERS BUYING BEHAVIOUR ', Utkal Historical Research Journal,, Apr 2021 |
| 'IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR IN THE STATE OF MAHARASHTRA AND MADHYA PRADESH', Shodh Sanchar Bulletin, Bilingual International Research Journal, Mar 2021 |
| 'HOW TO BUILD A BRAND: INSIDE AN INDIAN CUSTOMERS’MIND?', Academy of Strategic Management Journal (Vol 20, special Issue 2), Jul 2021 |
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Full Papers in Conference Proceedings |
| 'HOW GREEN IS UNION BUDGET 2022-23? : ANALYSING THE ENERGY CONSUMERS SENTIMENTS, USING TWITTER DATA', Inequality, Discrimination & Disparity, pp. 60-67, Mar 2022, DOI : NA |
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Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Focusing on Indian Gen Z Consumers to Study the Relationship between Influencer Marketing and Purchase Behaviour ', International Conference on Contemporay Practices in Business Management, jan 2023 |
| ' "Exploring Factors Influencing Purchase Intention of Sustainable Housing through the Lens of the Theory of Planned Behaviour: A Structural Equation Modelling Approach".', SUSCON X, Nov 2023 |
| 'Post-Pandemic Challenges For The Revival Of IT Industry In India.', ICSSR sponsored NATIONAL SEMINAR on ATMANIRBHAR BHARAT: BUILDING RESILIENCE, SUSTAINABILITY AND GLOBAL COMPETITIVENESS, Nov 2022 |
| 'Effects of the Covid 19 Pandemic on the consumption behaviour of Indian house holds. A case study of Gujarat', Marketing Evolution in Post Covid Scenario, Feb 2021 |
| '1 DAY FDP', Faculty Development Programme on Effective Teaching Pedagogy and Methodology for Effective Student Engagement and Experiential Learning, May 2021 |
| '"Farmer ' s Perception towards various Agri-Financing schemes: A Case study of Gujarat"', Contemporary Research in Finance, Mar 2021 |
| '"ECOMMERCE MARKET BY 2025 WITH SPECIAL REFERENCE TO THE IMPACT OF NEW ECOMMERCE POLICY 2019 ON CONSUMERS BUYING BEHAVIOUR"', Embracing Change and Transformation: Vision 2025, Feb 2021 |
| '2 DAYS FDP', 2 Day Virtual Faculty Development Program on "NVIVO Software for Qualitative Research", May 2021 |
| '30 DAYS FDP', Certificate Program on Writing the Research Paper: Scolarly Way, Aug 2020 |
| '7 DAYS FDP', Seven Day International Online FDP, Jun 2020 |
| '4 DAYS FDP', Online Four Day National Level Workshop, Jul 2020 |
| '6 DAYS FDP', Participated in 6 Day National Online workshop on “Effective Teaching Tools To Teach Millenial Learners”, May 2020 |
| '8 HOURS FDP', Completed 8 hous Online “Learning Workshop for Faculty” to gain knowledge in the areas like Preparing for Online Learning; Engaging for Online Learning; Evaluating and Assessing Students for Online Learning., Apr 2020 |
| 'NA', “Digital Tools and Techniques of Teaching”& Emotional Intelligence, Jun 2020 |
| 'Conference Attended', Fundamentals of Outcome based Education, Mar 2020 |
| '1 DAY FDP', 1 Day FDP, Jan 2019 |
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