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Personal Details
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| Name | Dr Ankita Srivastava |
| Designation | Assistant Professor |
| Department | Business Administration, School of Liberal Studies |
| Email | Ankita.Srivastava@sls.pdpu.ac.in |
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Educational Qualifications
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| B.A. (, AKAPGC Varanasi), 2004 |
| M.B.A (Marketing, FMT Varanasi (UPTU)), 2007 |
| Ph.D (Business Administration, APS University Rewa M.P), 2015 |
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Professional Affiliation
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Awards
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| “Best Faculty Support for Institute Activities”
“Excellence in Customer Relationship Management”
“Active personal involvement & diligent contribution for Organizing Four Iconic Events in a Day” |
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Publications / Articles / Conference
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| Published Papers in Journals |
| '"Navigating the Digital Landscape: Decoding Gen Z's Social Media Influence and its Strategic Implications for Businesses"', Rabindra Bharati University Journal of Economics, pp. .-., Mar 2024, DOI : NA |
| 'SUSTAINABILITY CHALLENGES FOR THE POST-PANDEMIC RESILIENCE OF INDIA'S IT INDUSTRY', Indian Journal of Psychology, pp. 118-123, Mar 2024, DOI : NA |
| 'An Exploratory Study on Govt. of India's E-Commerce Initiative; Open Network for Digital Commerce (ONDC)', Education and Society, pp. 35-42, Dec 2022, DOI : NA |
| 'ECOMMERCE MARKET BY 2025 WITH SPECIAL REFERENCE TO THE IMPACT OF NEW ECOMMERCE POLICY 2019 ON CONSUMERS BUYING BEHAVIOUR ', Utkal Historical Research Journal,, Apr 2021 |
| 'IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR IN THE STATE OF MAHARASHTRA AND MADHYA PRADESH', Shodh Sanchar Bulletin, Bilingual International Research Journal, Mar 2021 |
| 'HOW TO BUILD A BRAND: INSIDE AN INDIAN CUSTOMERS’MIND?', Academy of Strategic Management Journal (Vol 20, special Issue 2), Jul 2021 |
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| Full Papers in Conference Proceedings |
| 'HOW GREEN IS UNION BUDGET 2022-23? : ANALYSING THE ENERGY CONSUMERS SENTIMENTS, USING TWITTER DATA', Inequality, Discrimination & Disparity, pp. 60-67, Mar 2022, DOI : NA |
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| Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Two Days Workshop ', Advanced Technique in PLS-SEM: Necessary Condition Analysis (NCA) and Fuzzy-Set Qualitative Comparative Analysis (fsQCA, feb 2025 |
| 'Bibliometric Analysis of Water Resource Management: Trends and Evolution from 2015 to 2025 ', 4th International Conference on Advances in Water Treatment and Management (ICAWTM-25), mar 2025 |
| 'Five Days Virtual FDP', DATA ANALYSIS USING OPEN ACCESS SOFTWARE - JASP & JAMOVI, Nov 2024 |
| '"Understanding Entrepreneurial Mindset in Young Adults: A Study of Personal Traits, Gender and Regional Influences"', ICEiBT 2024, sep 2024 |
| 'Green Logistics and Green Training’s Multiple Mediation Roles and Moderating Influence of Government’s Green Policies on Sustainable Supply Chain Practices and Supply Chain Operation Excellence', ICIDS 2024, Adani University, Dec 2024 |
| 'Two Days Workshop by HPB and IIM Ahmedabad', Teaching with Cases, apr 2024 |
| 'Focusing on Indian Gen Z Consumers to Study the Relationship between Influencer Marketing and Purchase Behaviour ', International Conference on Contemporay Practices in Business Management, jan 2023 |
| ' "Exploring Factors Influencing Purchase Intention of Sustainable Housing through the Lens of the Theory of Planned Behaviour: A Structural Equation Modelling Approach".', SUSCON X, Nov 2023 |
| 'Post-Pandemic Challenges For The Revival Of IT Industry In India.', ICSSR sponsored NATIONAL SEMINAR on ATMANIRBHAR BHARAT: BUILDING RESILIENCE, SUSTAINABILITY AND GLOBAL COMPETITIVENESS, Nov 2022 |
| 'Effects of the Covid 19 Pandemic on the consumption behaviour of Indian house holds. A case study of Gujarat', Marketing Evolution in Post Covid Scenario, Feb 2021 |
| '2 DAYS FDP', 2 Day Virtual Faculty Development Program on "NVIVO Software for Qualitative Research", May 2021 |
| '"Farmer ' s Perception towards various Agri-Financing schemes: A Case study of Gujarat"', Contemporary Research in Finance, Mar 2021 |
| '"ECOMMERCE MARKET BY 2025 WITH SPECIAL REFERENCE TO THE IMPACT OF NEW ECOMMERCE POLICY 2019 ON CONSUMERS BUYING BEHAVIOUR"', Embracing Change and Transformation: Vision 2025, Feb 2021 |
| '1 DAY FDP', Faculty Development Programme on Effective Teaching Pedagogy and Methodology for Effective Student Engagement and Experiential Learning, May 2021 |
| '8 HOURS FDP', Completed 8 hous Online “Learning Workshop for Faculty” to gain knowledge in the areas like Preparing for Online Learning; Engaging for Online Learning; Evaluating and Assessing Students for Online Learning., Apr 2020 |
| '30 DAYS FDP', Certificate Program on Writing the Research Paper: Scolarly Way, Aug 2020 |
| 'Conference Attended', Fundamentals of Outcome based Education, Mar 2020 |
| '7 DAYS FDP', Seven Day International Online FDP, Jun 2020 |
| '6 DAYS FDP', Participated in 6 Day National Online workshop on “Effective Teaching Tools To Teach Millenial Learners”, May 2020 |
| 'NA', “Digital Tools and Techniques of Teaching”& Emotional Intelligence, Jun 2020 |
| '4 DAYS FDP', Online Four Day National Level Workshop, Jul 2020 |
| '1 DAY FDP', 1 Day FDP, Jan 2019 |
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