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Personal Details
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Name | Dr Amrita Chakraborty |
Designation | Assistant Professor |
Department | Literature, School of Liberal Studies |
Email | Amrita.Chakraborty@sls.pdpu.ac.in |
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Educational Qualifications
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| Ph.D (Mass Communication, School of Liberal Studies (SLS), Pandit Deendayal Energy University (PDEU), Gandhinagar, Gujarat), 2020 |
| M.A. (Journalism and Mass Communication, Tripura University, Agartala, Tripura), 2015 |
| P.G. Diploma (Marketing, Symbiosis Centre for Distance Learning (SCDL)), 2010 |
| B.Sc. (Economics (Honours), Tripura University, Agartala, Tripura), 2004 |
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Professional Affiliation
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(i) Life Member, Public Relations Society of India (PRSI), Ahmedabad Chapter
(ii) Member, International Association for Media and Communication Research (IAMCR)
(iii) Member, International Communication Association (ICA)
(iv) Member, Association of Development Communication (ADC) |
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Awards
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(i) Qualified the UGC-NET for Mass Communication and Journalism.
(ii) Received the PRSI National Award 2021 from Public Relations Society of India (PRSI) on March 12, 2022, for earning PhD in Public Relations.
(iii) Received the Best Paper Award for a research paper entitled ‘Identification of Public Sentiments over Comments through Tweets by Digital India over the Period from November 21, 2016, to November 20, 2017’ during the 4th All India Media Conference – 2019 (AIMC-2019).
(iv) Received the Award for the Best Poster Presentation at the 3rd Research Symposium of the School of Liberal Studies (SLS) and School of Management (SOM) under Pandit Deendayal Energy University (PDEU) in Gandhinagar, Gujarat.
(v) Awarded the ‘Role of Honour’ by Deloitte for outstanding performance on events tracking and developing the process flow and checklist for the Market Calendar on March 31, 2009.
(vi) Awarded the ‘Quality Star’ by Deloitte for developing the Cleantech Market Assessment Report in the month of March 2012.
(vii) Awarded the ‘Quality Star’ by Deloitte for managing and organizing the New Hire Training Programme in the month of September 2011.
(viii) Won the photography contest titled ‘Environgrapher’ organized amongst the Deloitte SM&BD professionals in July 2011.
(ix) Credited with having made the highest contribution to the centre revenue for the month of August 2007, at NIIT Ltd., Hyderabad.
(x) Awarded the Vijay Informations Gold Medal for securing the 1st Prize in the 3rd All India Painting Competition in 1997-98.
(xi) Ranked 3rd in All Tripura U-12 Chess Championship in the year 1993. |
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Publications / Articles / Conference
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Research based or onographs/Textbooks published |
| 'Digital India on Twitter', University Book House (P) Ltd., Mar 2021 |
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Articles/Chapters Published in the books |
| 'Sentiment Analysis of the Word ‘Oxygen’ on Twitter during the Covid-19 Pandemic: A Comprehensive Study', Lakecity Publishing, Aug 2022 |
| 'Identification of an Ideal Curriculum for Public Relations Studies in India', Institute of Media Studies (IMS), Utkal University, Bhubaneswar,, Apr 2022 |
| 'Uncovering the Twitter Priority of Digital India Initiative over a Period (November 21, 2016 to November 20, 2017)', University Book House (P) Ltd., Jan 2021 |
| 'Use of Social Media During Pandemic: The Good and the Bad', Manak Publications Pvt. Ltd., Dec 2021 |
| 'Effectiveness of Public Persuasion through the Tweets Made by Digital India Initiative among Netizens', Institute of Media Studies, Utkal University, Bhubaneswar, Nov 2019 |
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Published Papers in Journals |
| 'Spotting the Omnipresent ‘Emojis’ in the Contemporary Communication Paradigm: A Historical Analysis', Liberal Studies Journal, pp. 0-0, Dec 2023, DOI : https://sls.pdpu.ac.in/ResearchJournal.html |
| 'Deconstructing Kantara A Heady Mix of Metaphysics, Local Traditions and Class Struggle', Economic and Political Weekly, pp. 65-66, Jan 2023, DOI : https://www.epw.in/journal/2023/2/postscript/%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8Bdeconstructing%C2%A0kantara.html |
| 'Feminist Messages in Guru Dutt’s Pyaasa (1957): A Distinctive Case Study', ShodhKosh: Journal of Visual and Performing Arts, pp. 467-476, Dec 2022, DOI : https://doi.org/10.29121/shodhkosh.v3.i2.2022.230 |
| 'Blade Runner 2049: A Case Study of Avant-Garde Storytelling', ShodhKosh: Journal of Visual and Performing Arts, pp. 430-436, Dec 2022, DOI : https://doi.org/10.29121/shodhkosh.v3.i2.2022.232 |
| 'A Critical Analysis of Indian Social Media Dynamics', Vidyabharati International Interdisciplinary Research Journal, pp. 811-817, Oct 2021, DOI : www.viirj.org/specialissues/2021/SP2110/SP2110.html |
| 'Feminism: A Critical Analysis vis-à-vis the Role of Men', Elementary Education Online, pp. 1610-1615, Mar 2021, DOI : https://ilkogretim-online.org/index.php/pub |
| 'Effective Medium of Online Classroom Communication During the Covid-19 Pandemic', Psychology and Education, pp. 2186-2198, Jan 2021, DOI : https://doi.org/10.17762/pae.v58i1.1096 |
| 'Identification of Public Sentiment over Comments Through Tweets by Digital India', PalArch's Journal of Archaeology of Egypt / Egyptology, pp. 9661-9694, Dec 2020, DOI : https://archives.palarch.nl/index.php/jae/article/view/3947 |
| '‘New Normal’ Brought New Concept of Living', Liberal Studies Journal, pp. 17-25, Dec 2020, DOI : https://sls.pdpu.ac.in/downloads/Liberal%20Studies%20Jouranl%20Vol.%205,%20Issue%202,%20July%E2%80%93December%202020%20(31-7-21).pdf |
| 'Cashless Economy and India: A Feasibility Analysis vis-a-vis the State of Digital Divide', International Journal of Advance and Innovative Research, pp. 81-84, Jun 2019, DOI : https://ijairjournal.in/ |
| 'Direct Benefit Transfer (DBT) vis-a-vis Digitally Empowered India: A Brief Analysis', Research Review International Journal of Multidisciplinary, pp. 1359-1361, May 2019, DOI : https://rrjournals.com/index.php/rrijm |
| 'Uncovering the Twitter Priority of Digital India Initiative over a Period of One Year from November 21, 2016 to November 20, 2017', International Journal of Advance and Innovative Research, pp. 73-85, Jun 2019, DOI : https://ijairjournal.in/ |
| 'Digital India Campaign and Indian Women: A Critical Study', International Journal of Research and Analytical Reviews, pp. 249-251, May 2019, DOI : https://www.ijrar.org/ |
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Papers presented in Conferences, Seminars, Workshops, Symposia |
| 'Deconstructing Adivasi Representation in Indian Online News Portals: A Textual and Content Study', 29th AMIC Annual Conference, sep 2023 |
| 'Breaking Stereotypes and Challenging Social Narratives: Spotting the Alternative Gender Discourse in Select New-Age Hindi Movies', International Conference on Restructuring, Revamping and Rebuilding Independent India: Reforms in Agriculture, Administrative, Economic and Entrepreneurial Sectors, aug 2023 |
| 'Water Consciousness and Indian Cinema: A Textual and Critical Discourse Analysis of Select Hindi Language Movies', 2nd International Conference on Advances in Water Treatment and Management (ICAWTM-23), mar 2023 |
| 'The 1905-Partition of Bengal and the Nationalist Press: Analyzing the Coverages by Indian English Language Newspapers Published from Then Calcutta', National Seminar on Indian Media & the Freedom Movement, apr 2022 |
| 'Spotting the Omnipresent ‘Emoticon’ in the Contemporary Communication Paradigm: A Historical and Socio-Cultural Analysis', 6th National Media Conclave-2022, Nov 2022 |
| 'Sentiment Analysis of the Word ‘Oxygen’ on Twitter During the Covid-19 Pandemic: A Comprehensive Study', International Conference on Media, Communication & Design (ICMCD-2021), jun 2021 |
| 'Identification of an Ideal Curriculum for Public Relations Studies in India', 5th National Media Conclave-2021, Nov 2021 |
| 'A Comparative Analysis of the Coverage of Topics Related to Science in Two Leading Indian Newspapers', 28th Annual AMIC Conference, Nov 2021 |
| 'Impact of Teacher’s Political Ideology on Class Learning Outcomes: A Qualitative Analysis', International Web-Convention on Hundred Years of Media Education (Decoding the South Asian Mystique), Dec 2020 |
| 'Effective Medium of Online Classroom Communication During the Covid-19 Pandemic', 4th National Media Conclave-2020, Nov 2020 |
| 'Effectiveness of Public Persuasion through the Tweets Made by Digital India Initiative among Netizens', 3rd National Media Conclave-2019, Nov 2019 |
| 'Identification of Public Sentiment over Comments through Tweets by Digital India over the Period from November 21, 2016 to November 20, 2017', 4th All India Media Conference – 2019 (AIMC), sep 2019 |
| 'Uncovering the Twitter Priority of Digital India Initiative over a Period of One Year from November 21, 2016 to November 20, 2017', 3rd All India Media Educators’ Conference-2018 (AIMEC), jul 2018 |
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