| Published Papers in Journals |
| 'Impact of donation message –framing, donation magnitude, and product type (vice hedonic vs virtue utilitarian) on CRM participation intention ', International Review on Public and Nonprofit Marketing, pp. 91-120, Mar 2026, DOI : https://Doi.org/10.1007/s12208-025-00459-4 |
| 'Patronage intention towards online social gaming companies linked to cause related marketing donation: A social comparison theory perspective', International Journal of Human-Computer Interaction, pp. 1-1, Oct 2025, DOI : https://doi.org/10.1080/10447318.2025.2565387 |
| 'Predicting (cause-related marketing) CRM patronage intentions based on Schwartz’s theory of human values: A large-sample study anchored on male fashion leadership', International Review on Public and Non-profit Marketing, pp. 135-165, Mar 2025, DOI : https://link.springer.com/article/10.1007/s12208-024-00420-x |
| 'Predicting CSR authenticity in healthcare organizations: an integrated SEM-IPMA-ANN approach through the lens of self- compassion theory', Journal of Health organization and Management, pp. 1-1, Sep 2025, DOI : https://Doi.org/10.1108/JHOM-02-2025-0107 |
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